Attorney Marc Rovner of East Rockaway, New York, is the general counsel and director of business development at BETA Abstract LLC, a title insurance company headquartered in Garden City, NY. Marc Rovner has been a senior staff attorney for BETA Abstract for more than two decades. His responsibilities include managing and integrating business development in five offices and three states.
Title insurance companies require the expertise of business development representatives to implement winning strategies that will boost insurance sales.
One of these evergreen strategies is establishing an online presence. In this generation of widespread digitization and internet usage, title insurance companies cannot afford to neglect the importance of having a user-friendly website or mobile app that communicates their values and services to clients. Potential customers are increasingly relying on their internet-enabled devices to do almost everything from shopping for clothes and accessories to renting homes.
Social media and search engine optimization are also vital to improving outreach efforts. Title insurance providers should create educational and fun content around their services and promote that content widely.