The Impact of Online Reviews for Attorneys
Marc Rovner, general counsel at BETA Abstract and a resident of East Rockaway, New York, is the recipient of the Silver Client Champion Award from Martindale-Hubbell and Lawyers.com. The award recognizes attorneys, such as Marc Rovner, who reach the highest standards of client satisfaction. Factors for the award include positive reviews from clients.
Most people want a point of reference when they make any kind of purchasing decision. Increasingly, that means turning to online reviews.
According to data from Reviewtrackers.com, around 83 percent of people start their search for an attorney by checking online reviews. Approximately 70 percent are willing to travel to a less convenient location in the interest of meeting an attorney with better reviews. That makes online reviews good predictors of whether a client will choose a specific legal professional.
Therefore, it is in the interest of all legal practitioners to incentivize clients to leave honest reviews about their services. Giveaways for reviewers and direct links to a review site in emails are two ways to get more clients to leave reviews.